4 Reasons Why It's Important to Build a Superior Product

If you are involved in a business field, it is important to make a superior product. If we just hold on to the business field will keep us out of focus. Therefore it takes a specialization of business to develop a business, this is also the answer why most businesses only excel at one product only.

Here are 4 reasons why it's important to build a superior product

1. Facilitate the Growth of Newly Pioneered Businesses

New businesses will easily disappear due to public rejection or losing competition with competitors, so that businesses can grow quickly we must focus and should not open various businesses at a time.

We have to choose one business that grows the fastest, we take for example the meatball business that is combined with soto. Traditional entrepreneurs who often do this, uniting meatballs and soto, they make meatball soup as well as soto soup, it is predicted that the taste becomes unruly and certainly abandoned by customers.

Preferably if like that we separate it, meatballs stand alone with the brand or soto can also stand alone with the brand. That way we can focus on developing one of them.

2. Shorten the Time to Achieve Corporate Branding

In a business the product and business name is called a brand, and this brand is the guarantee of the quality and quantity of a business. Good business is a brand business

the trade received recognition from the public. Efforts and efforts to instill a brand in the minds of the public is called corporate branding.

Good corporate branding always generates trademarks when offering our products. This is the important role of specialization in a business, so when one wants to eat meatballs immediately remembered with "Bakso Lapangan Tembak Senayan", when wanting to eat kebabs remembered "Kebab Turki Baba Raffi".

Why are those brands famous? Because these brands offer distinctive products. Therefore, although our business field has a wide scope, choose one type of business only as a specialty of our business, thus the customers will easily recognize us with the distinctiveness that we have.

3. Accelerate Consumer Education

Every business or product that wants to win the competition must be able to go through one difficult stage, namely educating consumers. Although the product is bad if consumers already believe the product will definitely survive, although to last a long time need product development.

Educating consumers takes time, effort, and great cost. Business specialization helps entrepreneurs to accelerate their consumer education. This is what causes businesses that have the above peculiarities identical to one product only. This specialization product is communicated over and over again to educate consumers until consumers know our products.

4. Facilitate Performance to Be Efficient and Produce Good Quality

A growing business is a business that delivers quality products. Quality products are assessed from the raw materials, the process of workmanship and finishing.

An efficient way of working can only be done if we specialize in business, because that way we will be focused on what we are doing. This efficient way of working is the key to producing a good product.

Many people are worried when making superior products will make other products do not sell, when quite the opposite. By building a superior product, specialization will sell hard because only we are special in the field.