Biggest Mistakes In Marketing had 7 Point

1. Expecting Customers

Come Alone

Wrong thoughts that are often possessed by marketers are by providing products and services quality, customers will come up with Itself.

This won't happen unless your brand already well known and have customers whoit's been loyal for a long time. Although your store is located in a strategic location, interesting store look, have quality products and spectacular service, but customers will not as long as you don't do marketing.

New products are always flooding the market, many choices to consumers. If You do not do marketing, then awareness consumers of your product will fade edible time, loses awareness of the product Competitors. Create a unique value proposition for the target market You.

2. Don't Have a Target

Specific Markets The second mistake is that you believe that Your products and services are suitable for everyone. Thus, in marketing activities you do not target to a specific target market. Real the company does not target a particular target market because fear of losing a potential market segment. However consequently, the market does not even capture the value of the certain products/services for him or her.

Even if you're trying to capture a lot of market segment, but focus on key target markets You. Set up a unique value proposition for each segment potential markets, so they also see that your product also provides value.

3. Imitating Marketing

Competitors

The third mistake is that marketers are often stuck to follow a competitor's marketing strategy. Competitors launched a marketing strategy, which was then successful so marketers are tempted to do the same. In fact, maybe your competitors are bigger, so that if you compete directly with it, then your chances of winning are small.

Don't follow successful marketing strategies from competitors. For example, competitors invite to Price war, leave it alone. You'd better be more focus on value, not just price. Provide value best for consumers, by providing the needs of and their unfulfilled desires. Do differentiation, and provide a reason for customers to choose your product over competitors.

4. Research and Testing

Less

The fourth error is the research and testing inadequate prior to the activity Marketing. Marketing has been implemented, but results did not meet expectations. Before conducting marketing activities, previously must be conducted research and testing. Find out what's customer's wishes and needs. Do due diligence first before you take decisions related to marketing, be it price, offers, packaging, promos, and more. Get feedback from your previous customers.

5. Consider Marketing

As a Burden

A mistake that is also fatal is the company often view marketing as a burden, instead of investments. As a result, the company does not allocate sufficient resources to the Marketing. Marketing is not an important part of business strategy. As a result, the money that goes into companies are also lacking.

Meanwhile, marketing is different, because it is precisely withdraw money into the company, not just just spend the budget. Therefore, it has been should the company allocate resources enough for marketing, so that marketing can be done optimally and provide income contribution to the company.

6. Don't Know Acquisition

Customer Cost

A common mistake is management do not know exactly how much it will cost to acquire a customer. Thus, there is also no statistics measure customer lifetime value. In fact, this information important to make marketing decisions. With know customer and customer acquisition costs lifetime value, then you will know how much You have to invest in marketing.

Often companies invest more compared to customer lifetime value, so financial condition deteriorates. So before doing marketing activities, know more about formerly customer lifetime value of customers.

7. Focus Only on Acquisitions

Customer, No Maintain You must understand that your business can is currently partly from customers and a small percentage of new customers. Error what often happens is that marketers are only focused on acquire new customers, and forget about old customers.

Relationships already established with customers not built properly, on the contrary even chasing new customers. Long lost customers, while the cost of acquiring new customers is higher, the consequences are certainly not good financially.