3 Pillars of Communication on Social Media

After knowing what is meant by digital ecosystem consisting of paid media, owned media and earned media, the next step that can be done to develop social media as mentioned in the article is to do 3 tactical concepts. Is that it? Let's discuss one by one.

The first pillar is "What do you want to say?" Or what core message you want to convey to your audience. Make sure what you want to convey is well received by your audience through the message you provide. If you can formulate this message well then the next step will be easier.

The second pillar is "How do you convey the message?" A simple example to understand this second concept is when someone expresses "I love you" not only using words but can be other expressions such as flowers, poetry, gifts or so on. This is also what you do in the second stage, how you convey your message to the audience. This is interesting because it will demand your creativity to deliver your message. Messages aren't just delivered in text, they can also be with images, videos, or a combination of all three. The more creative and unique the way you communicate, the more likely awareness you'll get. An example that has recently attracted considerable attention is the way mizone does by giving examples of ads "people who walk obliquely‟. The concept is simple but can convey the intentions and objectives that want to be conveyed well to their audience.

The third pillar is "With what medium do you convey your message?" Nowadays various social media channels are growing very quickly, starting with the boom of Facebook with various applications and features and then catching up with Twitter at speed

twitter, Youtube with its videos and followed by the phenomenon of Instagram, Pinterest, VK, Tumblr, and various social media features that each have its own character allows you to combine how you deliver messages. However, it is worth noting that choose the most powerful social media channel and focus on optimizing it. Focus on just one or two social media channels, but you're focused on optimising them instead of using multiple channels but not being able to get your message across to the fullest.

Simple isn't it? Let's apply immediately and see how social media will be useful for your business.