3 Surefire Tips to Get The Most out of Your Instagram

Every day there are about 55 million photos uploaded, 86.4 million comments launched and 691.2 million likes given to various photos on instagram timeline. If your target market is generation Y who have been 'tech savvy', then Instagram is one of the right promotional channels to promote our products.

To help you get the most out of your Instagram, here are 3 practical tips to follow:

Prepare the completeness of your Instagram account information
Decide what type of content you will share on your account
Take your Instagram to the next level

The first step that can be done to maximize Instagram is to make your business brand profile as attractive as possible consisting of 3 main elements, namely

Enter a profile picture that is identical to your business, be it a product or a business logo. This is important because often people will remember and be interested in the profile picture you put up.
Write a bio about the business you run in the 200 characters provided so that potential customers can recognize the products you offer. The example of information that you can show is why your Instagram is worth it to follow or what services or products you offer.
Do not forget to write down your ACTIVE Website address so that prospective customers can access the complete info on the Website. Because the majority of Instagram users are consumers who have been well educated and access through smartphones then make sure your Website URL is active and has been set to be a mobile friendly site so as not to provide bad experience to prospective customers.

Once your Instagram account is complete, proceed to determine what type of content you will share on your account. Here are some ways you can post your content:

Show me, it's not just a story. Do you have a new product or service? Show this in the form of interesting photos or videos that can describe it.
Create a contest on Instagram. As on other social media, try occasionally to hold a contest or quiz with certain hashtags that are certainly related to the message you want to convey and prizes you can give to try the latest products or services that you offer. This way in addition to increasing engagement also you do not have to bother creating content because your followers will create content for you (user generated content).
Go behind the scenes. Followers will usually be interested in things that are behind the scenes. For example, if there is a coffee entrepreneur, show photos or videos of the process of how a coffee bean is processed until finally can be enjoyed by consumers.
Humanize your brand. People will usually be interested not only in the products and services you offer but also to the information about your team, the culture or values you have in your business. Occasionally share photos of the fun of your team's events.
Share quote content that can inspire and motivate. Quote content is the easiest content to share and talk about.

The next tips to further maximize your Instagram account are:

Use the official hashtag. Because of the limited character and search on Instagram can only be done for usernames (usernames) and hashtags then include hashtags so that your content can be searched by potential consumers and easily recognized.
Create a Call to Action photo content. Make everyone who sees your post perform 'actions' such as liking, visiting the Website or perhaps making a booking.